http://www.whitepaprs.com/articles/ en ericg@cre8media.com Copyright 2010 2010-02-21T05:29:09+00:00 http://www.whitepaprs.com/articles/2010-threat-predictions/ http://www.whitepaprs.com/articles/2010-threat-predictions/#When:04:29:09Z McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 we expect to see an increase in the effectiveness of law enforcement to fight back against cybercrime. Security 2010-02-21T04:29:09+00:00 http://www.whitepaprs.com/articles/can-creativity-be-crowdsourced-new-tools-and-technology-face-big-changes-in/ http://www.whitepaprs.com/articles/can-creativity-be-crowdsourced-new-tools-and-technology-face-big-changes-in/#When:05:42:14Z Much has been made of savvy marketers using “crowdsourcing” to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell’s IdeaStorm, Starbucks’ MyStarbucksIdea, The Netflix Prize and Lego’s invite-only community. But quite recently a much different discussion has emerged, as crowdsourcing is starting to change the very way we think about creativity, both online and off. Marketing 2010-02-20T05:42:14+00:00 http://www.whitepaprs.com/articles/best-practice-methodologies-for-the-project-management-office-pmo/ http://www.whitepaprs.com/articles/best-practice-methodologies-for-the-project-management-office-pmo/#When:03:30:07Z After understanding the long-term vision of evolving the maturity level of your project management organization, ensuring flawless execution that maps to your strategies is another challenge. CA counsels its customers to follow industry standard best practices, as outlined in some of the leading project management methodologies that have been established for over 20 years to execute planned strategies. Project Management 2010-02-19T03:30:07+00:00 http://www.whitepaprs.com/articles/next-year-in-the-threat-webscape-predictions-for-2010/ http://www.whitepaprs.com/articles/next-year-in-the-threat-webscape-predictions-for-2010/#When:05:17:47Z Researchers in the Websense Security Labs have identified emerging security exploits and trends anticipated to increase in the next 12 months. The emerging trends and predictions show an overall blending of security threats across multiple attack vectors for the purpose of roping computers into bot networks and stealing valuable confidential information. Researchers believe that hackers will look to compromise new platforms such as smartphones and take advantage of the popularity of Windows 7. They are also expected to compromise the integrity of search engine results and use legitimate advertisements to spread their malicious content. Security 2010-02-18T05:17:47+00:00 http://www.whitepaprs.com/articles/reputations-online-15-realities-15-rules-for-managing-reputation-online/ http://www.whitepaprs.com/articles/reputations-online-15-realities-15-rules-for-managing-reputation-online/#When:04:30:56Z EACH YEAR BRINGS A NEW SET OF CHALLENGES TO LEADERS. Yet, one challenge that not only endures but also grows in importance is managing and protecting company reputation. Raising this challenge even further on the leadership agenda is the evolving online community. Here, the sound of splintered stakeholders, intensifying media scrutiny, escalating scandals, globalization, and demands for stronger economic governance and corporate responsibility has reached deafening proportions. Business Intelligence, Social Media 2010-02-18T04:30:56+00:00 http://www.whitepaprs.com/articles/learn-and-earn-a-b2b-social-media-white-paper-from-microsoft-advertising/ http://www.whitepaprs.com/articles/learn-and-earn-a-b2b-social-media-white-paper-from-microsoft-advertising/#When:14:48:52Z In the last 18 months, the social media phenomenon has delighted, confounded and concerned marketers and advertisers all around the globe. They have had to learn quickly that the different ways consumers access the internet across multiple time zones, networks and devices is forcing them to change the way they do business. Social Media 2010-02-15T14:48:52+00:00 http://www.whitepaprs.com/articles/social-crm-the-new-frontier-of-marketing-sales-and-service/ http://www.whitepaprs.com/articles/social-crm-the-new-frontier-of-marketing-sales-and-service/#When:03:05:03Z The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered the ways in which companies interact with their customers. For instance, buying advice, product information and technical help is increasingly being disseminated from consumers to other consumers, in some cases without involvement or oversight by the provider. Clearly, this shift presents both opportunities and risks to companies. CRM, Social Media 2010-02-15T03:05:03+00:00 http://www.whitepaprs.com/articles/successful-email-marketing/ http://www.whitepaprs.com/articles/successful-email-marketing/#When:17:53:31Z The rise of digital messaging via email, mobile devices and social networking means successful email marketing campaigns are now hugely challenging. While we can use these new technologies to give us greater access to data and reporting, we must raise our marketing standards to cut through the increased amounts of electronic clutter. Ambiguities arising from these same technologies are also making it harder to report accurately. How can we embrace these factors to maximise the effectiveness of our email marketing? Marketing 2010-02-10T17:53:31+00:00 http://www.whitepaprs.com/articles/taking-your-brand-mobile/ http://www.whitepaprs.com/articles/taking-your-brand-mobile/#When:05:11:10Z In the past two years we’ve seen revolutionary change in the way we distribute and consume mobile applications. The simultaneous advent of the Apple iPhone and iTunes App Store was like tearing down the Berlin wall surrounding the private garden that mobile operators had enjoyed for more than a decade. Suddenly, developers could publish directly to consumers and eliminate the middlemen, which meant both faster time to market and greater profitability. Mobility 2010-02-05T05:11:10+00:00 http://www.whitepaprs.com/articles/social-networks-vs.-management-harness-the-power-of-social-media/ http://www.whitepaprs.com/articles/social-networks-vs.-management-harness-the-power-of-social-media/#When:03:05:37Z Companies have often played catch-up in understanding how to harness new technologies without over-managing them. In the early years of the World Wide Web, in the mid- to-late 1990s, many organizations feared that employees would spend too much time idly surfing the Web, so they tried to control access. While some employees undoubtedly did waste time that way, many soon figured out how to unlock the power of the Internet to do their jobs better, and the Internet quickly became a tremendously valuable resource for conducting desktop research, tracking competitors and other corporate activities. Strategy 2010-02-04T03:05:37+00:00