CNET Direct is a division of CBS Interactive International, with operations in Australia, China, France, Germany, Singapore, Taiwan and the United Kingdom. We aggregate the audiences across the company’s media properties and use customised marketing solutions to help technology marketers reach IT decision makers and other professionals in 260 countries.
Our services include email marketing, telemarketing services, sales lead generation, interactive productions, campaign management and post-campaign analysis. We belong to a number of international marketing associations and ensure the confidentiality and security of all our data while adhering to industry ethical standards.
The rise of digital messaging via email, mobile devices and social networking means successful email marketing campaigns are now hugely challenging. While we can use these new technologies to give us greater access to data and reporting, we must raise our marketing standards to cut through the increased amounts of electronic clutter. Ambiguities arising from these same technologies are also making it harder to report accurately. How can we embrace these factors to maximise the effectiveness of our email marketing?