ClearGauge is a B2B online marketing services and consulting firm that can work with you to measure the performance of your online marketing and sales efforts, optimize your website and funnel a higher quality and quantity of online sales leads.
No one wants to be invisible — no company does either. In this era of search engine marketing, it’s not only embarrassing to have no corporate presence on Google, Yahoo!, and relevant vertical search engines, it is a looming threat to the B2B marketer’s job.
Enterprises that fail to show up in the “organic listings” on the key search engines run the risk of being considered irrelevant by their prospects and even raising questions of confidence among their existing clients.
When the Web first came into prominence (circa 1995), the only expectation for a Website was that it would provide accurate information about the company that put it up.
It was an elaborate electronic brochure, and the prevailing marketing belief was that if enough people came to the site and poked around, the site would help them sell.
One of the most serious decisions in the dating world is knowing when it’s time to have your significant other meet the parents. As the movie by that name showed, it can be a real make-or-break for the relationship. Since dating normally has a long “sales cycle” before moving into engagement and then marriage, trying to get to the meet-the-parents stage too early often leads to losing the “prospect” completely. And a pint or two of Häagen-Dazs.