Virtually all large enterprises are conscious of the image they project, and corporate responsibility is an important part of that image. Green technologies represent an opportunity for corporations that extends beyond brand reputation and can affect overall profitability. In its 2007 list of “20 Most Admired Companies,” Fortune magazine noted that “many of the Most Admired Companies are busy figuring out ways to think green and garner more greenbacks too.”1
As telecommunications service providers (SPs) attempt to offset declines in legacy revenues by moving into adjacent segments such as enterprise IT services, they may be overlooking an attractive and underserved market: the small- and medium-sized business (SMB) sector. To date, SPs have focused their efforts in the highly competitive market for enterprise IT services to build critical mass for service offerings.