Whitepaprs

White Paper Excerpt

As telecommunications service providers (SPs) attempt to offset declines in legacy revenues by moving into adjacent segments such as enterprise IT services, they may be overlooking an attractive and underserved market: the small- and medium-sized business (SMB) sector. To date, SPs have focused their efforts in the highly competitive market for enterprise IT services to build critical mass for service offerings.

The SMB customer, however, often is viewed as difficult to serve, with small pools of addressable spend per customer, a significant amount of vertical diversity, and often wide geographic dispersion. These characteristics can raise sales and marketing expenses as well as make it difficult to meet the variety of needs within this segment.

Tagged as

connected office, hsoa, iaas, saas, smb, soa