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White Paper Excerpt

“I don’t get Twitter”.

That’s the first thing I said to myself when I first discovered the social media platform Twitter. I can easily recall thinking “Oh great, another social media site,” as I didn’t quite understand what Twitter was or what value it provided to me and my business. According to Wikipedia, “Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.” Even though I thought the cross between instant messaging and blogging as a communication tool was an interesting idea (and the fact the updates even show up on your phone), I still remained skeptical about using Twitter as I questioned “Why would anyone be interested in knowing what I’m doing every second of the day?”  So for months I left Twitter untouched.

Then one day (thanks to many helpful resources on the web) I experienced an epiphany of sorts, as I realized there are actually many advantages to “tweeting” on Twitter, besides telling people what I ate for breakfast. Yes, Twitter is a very valuable resource for your staffing or recruiting business. It’s great for attracting talent, establishing your employment brand, joining niche communities, marketing your products or services and several other reasons—all for free.  Once I discovered all the amazing benefits Twitter provides (both for personal and business use), I knew that to survive in today’s social media world I could no longer avoid it; and neither should you.

 

Tagged as

network, recruiting, tweeting, twitter