Whitepaprs

White Paper Excerpt

Social media marketing (SMM) gets a lot of press these days – and companies are feeling pressure to jump on the band- wagon. But if you’re like many marketers, you may be unclear about the benefits of SMM and how, exactly, you should use it to your best advantage. Without a clear strategy and specific goals and objectives, SMM can be a low-ROI time sink and it may undermine your other marketing efforts – even email. While email marketing and SMM can be a dynamic duo, you need to ensure these two powerhouse marketing tactics are working together in order to achieve results that are greater than the sum of their parts.

What Is Social Media?

There are a lot of new terms being thrown around about social media. But what is social media exactly? According to Wikipedia.org, social media is “online content created by people using highly accessible and scalable publishing technologies ... It’s a fusion of sociology and technology, transforming monologues (one-to-many) into dialogues (many-to-many) and is the democratization of information, transforming people from content readers into publishers.” Because the power of mass communication is being put into the hands of the individual (democratization), the adoption of SMM is skyrocketing – virally permeating our personal and professional interactions. Individuals and businesses are creating, sharing and receiving content in exponentially increasing amounts over highly interactive mediums. These mediums are fundamentally transforming the landscape of how consumers interact with each other and, ultimately, with your company. This interaction can be leveraged in very powerful, yet simple, ways to extend the visibility of your email campaigns.

Tagged as

cmo, email marketing, facebook, linkedin, myspace, roi, smb, social media, twitter