Tag » Social Networking
Companies have often played catch-up in understanding how to harness new technologies without over-managing them. In the early years of the World Wide Web, in the mid- to-late 1990s, many organizations feared that employees would spend too much time idly surfing the Web, so they tried to control access. While some employees undoubtedly did waste time that way, many soon figured out how to unlock the power of the Internet to do their jobs better, and the Internet quickly became a tremendously valuable resource for conducting desktop research, tracking competitors and other corporate activities.
The rise of digital messaging via email, mobile devices and social networking means successful email marketing campaigns are now hugely challenging. While we can use these new technologies to give us greater access to data and reporting, we must raise our marketing standards to cut through the increased amounts of electronic clutter. Ambiguities arising from these same technologies are also making it harder to report accurately. How can we embrace these factors to maximise the effectiveness of our email marketing?
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 we expect to see an increase in the effectiveness of law enforcement to fight back against cybercrime.