CityTech and JBoss Help Advent Conferencing
The teleconferencing business is increasingly a commodity business. Most market participants offer roughly the same services at roughly the same price points. Mike Swimelar, president of Advent Conferencing, understood that the only way to differentiate his company from the pack of competitors was through technological innovation. By 2006, he was already offering the very the latest in secure collaboration technologies with the best sound quality and richest feature set. Its audio conferencing network, bridges, and processes were the most reliable in the industry. But he was looking for even more of an edge. “I realized there was more we could do,” said Swimelar.