2009 has been the year for Apple’s iPhone, in 2010 will see businesses develop more applications to enrich their clients experience when consuming their products or services. The iPhone has not only revolutionised the way mobile phones function, but it has changed the way large businesses want to sell products.
In the past two years we’ve seen revolutionary change in the way we distribute and consume mobile applications. The simultaneous advent of the Apple iPhone and iTunes App Store was like tearing down the Berlin wall surrounding the private garden that mobile operators had enjoyed for more than a decade. Suddenly, developers could publish directly to consumers and eliminate the middlemen, which meant both faster time to market and greater profitability.