Tag » Myspace
The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Whether an airline flight or a hospital visit, grocery shopping or buying shoes, the way we perceive the employees we are interacting with has a far greater impact upon our brand perception than years of magazine or television advertisements.
Social media marketing (SMM) gets a lot of press these days – and companies are feeling pressure to jump on the band- wagon. But if you’re like many marketers, you may be unclear about the benefits of SMM and how, exactly, you should use it to your best advantage. Without a clear strategy and specific goals and objectives, SMM can be a low-ROI time sink and it may undermine your other marketing efforts – even email. While email marketing and SMM can be a dynamic duo, you need to ensure these two powerhouse marketing tactics are working together in order to achieve results that are greater than the sum of their parts.
EACH YEAR BRINGS A NEW SET OF CHALLENGES TO LEADERS. Yet, one challenge that not only endures but also grows in importance is managing and protecting company reputation. Raising this challenge even further on the leadership agenda is the evolving online community. Here, the sound of splintered stakeholders, intensifying media scrutiny, escalating scandals, globalization, and demands for stronger economic governance and corporate responsibility has reached deafening proportions.