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White Paper Excerpt

The teleconferencing business is increasingly a commodity business. Most market participants offer roughly the same services at roughly the same price points. Mike Swimelar, president of Advent Conferencing, understood that the only way to differentiate his company from the pack of competitors was through technological innovation. By 2006, he was already offering the very the latest in secure collaboration technologies with the best sound quality and richest feature set. Its audio conferencing network, bridges, and processes were the most reliable in the industry. But he was looking for even more of an edge. “I realized there was more we could do,” said Swimelar.

Specifically, Swimelar wanted to provide advanced account management services to his customers that would enable them to do such things as generate usage reports on the fly; track expenses by conference leader, project, or account; and specify when, how, and in what format they would be billed. He also wanted to streamline Advent’s own internal operations. At the time, senior management, sales, marketing, operations, and accounting functions were served by “stovepipe” information systems that fragmented business and operational data in a way that made it difficult to see the big picture.

Tagged as

advent, citytech, crm, jboss, red hat