Whitepaprs

White Paper Excerpt

In tough economic times, businesses have three choices: ignore the situation, accept defeat, or take control. The first two options — doing nothing and riding out the storm or accepting the pounding — can be paralyzing, with devastating consequences. However, by taking control, businesses can stay ahead of competitors, grow market share, and ensure viability in all types of market conditions.

One way to take control is to consider all your options when it comes to your people, your processes, and your technologies. How can you make your people more productive? How can you streamline your sales processes to minimize mistakes and maximize efficiency? And what technologies can help you achieve those goals quickly and cost-effectively? 

With the evolution of software as a service (SaaS), companies have new choices when it comes to technologies, along with unprecedented opportunities. Instead of buying and setting up an
extensive IT infrastructure—servers, networks, security, and licensed software, along with a staff to manage it all—customers of SaaS solutions use the applications they need via a Web browser,
on a subscription basis. And instead of the headaches associated with upgrades and new releases, customers simply decide which new features they want to use. It’s all part of the larger picture of
cloud computing pioneered by consumer companies such as Amazon.com and Google, in which people use the computing resources of other companies for their own purposes. Salesforce.com is
a pioneer in making this business model available to business users as well.

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adwords, cloud computing, crm, dell, ideastorm, saas, search marketing, sem